Thirst-quenching Neo-American lager with a pleasant lemon-citrus character. Delicate and unique among the beer masses takin’ ’er easy for all us sinners. Yeah, well - the Dude abides!

In the late nineties a counter narrative to the post-Reaganomics entrepreneurial was shaped into an American crime comedy film called "The Big Lebowski" written, produced, and directed by Joel and Ethan Coen. This motion picture has internationally become a cult classic.

The highlight of this film is focused on the protagonist Jeffrey Lebowski known by his friends as "The Dude"; a L.A. citizen with a laid-back philosophy towards life. The Dude is a single, unemployed in his forties, former active participant of the hippie generation and member of Seattle Seven. He does not trust authority and "square community".

We coin the beer style of this homage brew as Neo-American lager as result of an authentic American lager with a very pleasant lime & lemon citrus character conferred exclusively by hops. At the same time, we want to emphasise that "The Dude" is a true Neo-American model individual, who does not judge himself or others. He is unapologetic and comfortable with himself. Good enough is good enough for the Dude.

With this delicious and refreshing beer we want you to bear in mind that like "The Dude" we all are perfectly imperfect individuals. We may not be heroes, but neither losers. We simply are.