Can, off cheap 1$ clearance rack. Pour is cloudy pale. Lower ABV than I like for a bitter beer, I need some octane to get over the bitter hops. Mild fruit nose, pretty much neutral on the olfactory. First big swig is slightly bitter, much less than a predictable IPA. If you love IPA, you may be disappointed in this concoction. Personally, I like IPA that is not over the top in bitter bastard flavor, thank you. Who wants to taste a bitter ass preservative in their beer? Not me. This, if it be an IPA, is fairly mild in the arrogant level, it's more like an APA, fer sher. In the middle, I still don't find the bitter level that would be expected in an IPA. Finally, this stuff is going down pretty easy. Not really sure how this qualifies as an IPA, it probably is not. It at least should be RB listed as a flavored IPA, not a straight up IPA. You know, I certainly dislike IPA and I think this stuff finishes not bad, so it cant be a real IPA. It even has some decent co2 that keeps it from coating the palate. There, you have it.