Before the universe was, I am. I made the rye. I made the yeast. I created the hops and the places they inhabit; I make them here, I put them there. They go as I say, then do as I tell them. I am the Atlanta water and my name is never spoken, the name which no one knows. I am called Ubik, but that is not my name. I am. a beer and I shall always be. a West Coast Inspired IPA with miraculous results.