On tap at Sig, pours black with a small tan head. Aroma smells like a birthday cake, with lots of sprinkles, cloyingly sweet chocolate, and icing sugar - damn. Flavour is very adjunct-heavy, with lots of icing sugar, burnt sugars, sprinkles, and roasted malt. It's cloyingly sweet but perhaps tempered just slightly by the harsh roast. I guess this achieved its target? Either way, this is definitely not for me.