Jean-Jacques Hupfel created in 2009 the organic micro-brewery “S'Humpaloch Biarfàwrek” in Guebwiller. Today it is located in Schweighouse-Lautenbach. He produces all kinds of beers there: blond, brown, amber, black, Christmas or spring beers.

The taste of craft beer came to him from Marc Grodwohl, creator and director of the Ungersheim Eco-Museum, who gave him the opportunity to make beer-making demonstrations. After Marc Grodwohl left, Jean-Jacques took over the equipment and created his micro-brewery. Two years ago he hired Barnabé Stoehr and they created an LLC.

The word Humpe designates 50 cl of beer. This name Humpaloch (read "the bock tavern") corresponds to the name of a bistro in Guebwiller which was demolished. They produce beer in an artisanal way from organic products exclusively. The total production amounts to 1000 liters per month.