Analog's brand is an extension of the personalities of its founders: beer lovers and nerds who love sci fi, vintage video games, and board games. We embrace our geeky-ness and are using it to capture the “geek chic” movement within modern pop culture that has led to the success of comic book movies and TV shows, board game cafes and the resurgence of arcades.

We are also proudly Albertan and proudly Canadian.We eat local and drink local. Alberta has world class grain that we will showcase in our brews.