It is as simple as that… The Perez Brothers used these steps to start Highpoint Cider. Once upon a time in 2018, Alex was living in Jackson, WY. He noticed a lack of local craft ciders. At that time cider was becoming a popular industry on the east coast. Alex’s business background led him to the idea of creating hard cider company. He thought who better to start it with than his biochemist brother Andrew. Before they had brewed their first batch of cider, they quit their jobs and dedicated themselves to starting the company. A few years, some late nights, a destroyed kitchen and living room, and over 200 trial batches of cider later, Highpoint opened its taproom doors in April 2021 with the best damn cider in the Tetons.