The name is derived from a farm in Belgium by the same name. The story is that a small group of Trappist monks were on their way to Canada to start an Abbey but when they were in Belgium a land owner offered them a piece of land to establish on instead. This farm was named Nooit Rust which translates to "Never Rest" in Dutch. The name highlights how these monks never stopped working in their religious pursuit as well as their now world-renowned ales. That farm is now Westmalle Abbey. We changed the translation to "No Rest" for the purposes of this label. The spiral-like visual on the label represents the ongoing hard work we at Proc also put into making delicious beers.