Genius Loki / Liquid Hop Chemistry
Barney's Beer in Edinburgh, Edinburgh, Scotland 🏴
IPA Special Out of Production|
Score
6.55
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Variant of Volcano IPA using unique hop. Special for Edinburgh International Science Festival 2014.
Genius Loki and Liquid Hop Chemistry. The tasters at the festival were unaware that the contents of the bottles were the same. Overall, drinkers gave Liquid Hop Chemistry, with its vibrant green and yellow coloured label, a better overall taste rating. They also found it to be 30% more “citrussy and fruity” tasting than Genius Loki, which had a warmer coloured label, showing that the label on the bottle exerted a significant influence on people’s rating of the beer. In particular, the green and yellow label also led to significantly higher ratings in terms of taste quality and willingness to purchase, though interestingly the label had no impact on price estimate.
Genius Loki and Liquid Hop Chemistry. The tasters at the festival were unaware that the contents of the bottles were the same. Overall, drinkers gave Liquid Hop Chemistry, with its vibrant green and yellow coloured label, a better overall taste rating. They also found it to be 30% more “citrussy and fruity” tasting than Genius Loki, which had a warmer coloured label, showing that the label on the bottle exerted a significant influence on people’s rating of the beer. In particular, the green and yellow label also led to significantly higher ratings in terms of taste quality and willingness to purchase, though interestingly the label had no impact on price estimate.
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6/10
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Appearance 6
Aroma 7
Flavor 6
Texture 4
Overall 6
Bottle at Craig’s. Pours clear pale golden, nose is orange juice, toffee, taste is quite fizzy, light toffee, light citrus. --- Beer merged from original tick of Genius Loki on 03 Mar 2015 at 08:30 - Score: 6. Original review text: Bottle at Craig’s. Pours clear pale golden, nose is orange juice, toffee, taste is quite fizzy, light toffee, light citrus.
Tried
from Bottle
on 02 Mar 2015
at 12:38
6/10
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Appearance 6
Aroma 6
Flavor 6
Texture 6
Overall 6
bottle at home ... golden amber ... big white head ... soft grassy nose ... light fruit ... soft hop ... dry fruits.. light sweet toffee fruit ...
Tried
from Bottle
on 02 Mar 2015
at 12:36
7.2/10
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Appearance 8
Aroma 7
Flavor 7
Texture 8
Overall 7
330ml bottle from Summerhall. Pours golden yellow with a light haze. Citrus and resin aromas, light caramel. Taste is bitter, more citrus and resin. Sweet malty finish. Pretty good.
Tried
from Bottle
on 20 Apr 2014
at 11:26