Jack Brand - Innovation IPA

Bottle at home. Clear dark golden, light amber with white head. Sweet malts, caramel, fudge, grapefruit, custard. Moderate sweet and mild dry grassy bitter. Medium body and soft carbonation.

Bottle at home. Clear dark golden, light amber with white head. Sweet malts, caramel, fudge, grapefruit, custard. Moderate sweet and mild dry grassy bitter. Medium body and soft carbonation. --- Beer merged from original tick of Jack Brand Innovation on 18 May 2018 at 23:12 - Score: 7. Original review text: Netjes binnen de lijntjes

Small, lightly yellowish head, reasonably stable over low-carbonated clear orange-golden beer. Peppery, bit pharmaceutical aroma. Malts, partly caramelized, cakebottom and faint exotic fruit aromas - also bit catty. Bitterish-fruity, with pineapple, kumquat, orange peel, orange marmalade, bitterish passion fruit. Again some cake, biscuit, but almost no sweetness. Peppery piquancy. Medium bodied, not very carbonated, quite slick to oily feel. OK; seems to be a compromise between UK and USA interpretations of "IPA". 6/4/7/3/14

Pours clear blonde, tad darker than the average pale IPA. Small white head, rather stable. Smell is medium-low intense, showing some hoparoma ( fruity ) and some aspect of what I believe to be actual fruits added. Taste is bit hoppy, somewhat tropical, some fruits ( added fruits ? ) malty backbone, not very crisp though (unfortunately) Not overly intense overall, not a big fan, but the beer is free from major flaws

Bottle from Albert Heijn. Clear golden with fizzy off white head. Tangerine, caramel, a bit of fresh breadcrust, soft rye bread, grapefruit, orange peel, light Christmas trea, lychee. Medium sweet and bitter. Medium bodied with slightly dry feel and carbonation more on the fizzy side. Better than I expected.

Thanks! 330 ml. bottle split by 3. Golden apple juice. Nose is bland basic cheap apple juice, low vegetables & perfume. Taste is weak oily almost vegetable cheap apple, sugar, perfume, oddly sweet. Body is vegetable, apple, low sweet. Man this is weak.

Clear pale amber colour, good frothy white head, fairly lasting, fair lacing. Aroma pale malts, orange, light grapefruit, pine apple, pine. Smooth taste, medium sweet and bitter, malty, fruity, grassy, pine. Bittersweet aftertaste, orange peel, grainy notes, medium body, oily texture, soft carbonation, smooth and well-made, nice.

flesje gesoord bij de Albert Heijn, schenkt helder gouden met volle witte kraag. aroma van citrus, gras, hoppig, zoet, gras, hars, kruidig, goed, stro en hooi. Smaken zijn matig tot redelijk zoet, licht tot matig bitter, goppig, tropisch fruit, mango, sinaasappel, ananas, gras, zacht, hars, den, arbrikoos, matige body, zachte co2, instapmodelletje onder de IPA's, ananas zuurtje --- Beer merged from original tick of Jack Brand Innovation on 18 May 2018 at 09:34 - Score: 7

Fles gedeeld door Roelzie. Het is een helder geelachtig bier met een dun wit schuim. Het heeft een moutige wat zoete en hoppige geur. De smaak is fruitig en hoppig met een zoete afdronk.

Adnams, one of those familiar names in 20th-century English beer culture (or even 19th century - founded 1872), apparently seeks to make connection with the new 'americanized' craft beer culture and presents this "innovation" IPA, with IPA spelled I.P.A. with punctuation, a clear nod to the fact that the abbreviation originally stands for something traditionally English. One of several beers under the Jack Brand label, a brand developed in 2013, with a style of label supposedly inspired by antique Adnams bottles. Bottle from the Albert Heijn supermarket in Sint-Niklaas. Moussy, yellowish egg-white, medium thick head, quickly dissipating in the middle but retaining well around the edge with some dots of lacing here and there; cristal clear, pale orange-tinged 'old gold' robe, lacking in visible sparkling and remaining just as clear with every drop poured into the bottle - this is clearly filtered and pasteurized. The latter is apparent in the aroma, with that unmistakable, 'freshly ironed cloth', cooked-like effect in the nose, sadly very deeply penetrating more flattering hints of dried field flowers, dry cookies, Camembert cheese (the hops growing old, I presume), melting butter, Conférence pear, green hay, honey-glazed turnips, seitan, green peppercorns, cake and something plaster-like. Very cleanly fruity onset, only restrained hints of dried apricot and unripe pear sweetishness with a basic sourishness to it, the latter accentuated (or even largely established) by a sharpish carbonation; slick, bit oily, even somewhat buttery mouthfeel, but perhaps a bit thinnish for a near to 7% ABV beer. Cereally, rounded, lightly biscuity maltiness with a very, very subtle toasty side to it; pear-like echoes of fruitiness remain, but seem to have more to do with the malt bill than with fermentation (note, in this context, that the label mentions "contains barley and wheat" - this is clearly not an all-malt beer). The wheat adds a light soapiness, whereas the hops, a combination of two very classic varieties (one European, one American) with a far less traditional one (Boadicea, developed in 2004 in Britain), add retronasal floral and grassy aromas, perhaps a bit citrus zest-like as well, along with a mild, lightly resiny and softly (white) peppery bitterness - yet underachieving in a beer labelled "IPA" (or rather: "I.P.A."). Fortunately the hops get the last word, as their bitterness lingers beyond anything else, albeit gently so; some peppery, warming alcohol is also noticeable, which should not be the case in a beer of this strength. Tally Ho and especially the famous Broadside were historically influential beers in the old pre-'craft beer hype' times and as such should be treated with respect, but I have no idea why Adnams comes up with this: basically an old English IPA with certain American traits (higher ABV than was traditionally the case, Columbus hops), which in itself is not a bad idea at all, but then filtered and pasteurized to the point where the little fermentation fruitiness a clean English yeast strain produces, is reduced to almost nothing. And as the late Michael Jackson cleverly observed, the 'cooked' smell of pasteurization is so all-consuming that it can never be hidden. Though this beer is perfectly drinkable, even enjoyable to a certain extent, it would have been much, much better if it hadn't undergone the torture of pasteurization - but then, it probably would not be as suitable to be sold on the shelves of a - to Adnams - foreign supermarket. An industrial, clean, 'easy' and simple "IPA" for the masses - so what was that "innovation" part about again?...