We collaborated with the Reds’ marketing department and Phil Castellini over a series of meetings to create the perfect local Reds beer for their new craft beer bar. They tried a few of the beers that we thought were most suited for hot summer days at the ball park and we landed on our most recent wheat beer as the favorite. In working with Phil we all agreed we wanted this beer to pay homage to Cincinnati and it’s great baseball history.”Wire to Wire” is a baseball term meaning to lead and finish a season first in your league which happened in 1990 with manager Lou Piniella and then became a well known feat in Reds history to Cincinnatians.