Gambrinus beer benefits from a strong tradition, since the beginning of beer consumption in Romania is related to this very brand. Starting 1869 and until recently it was produced at the Grivita Plant in Bucharest. The brand’s fame comes equally from the homonymous beer house in the center of Bucharest, a meeting point for the Romanian artists at the beginning of the XXth century.

Product characteristics

Gambrinus is a superior blonde beer of wide consumption, with an alcohol concentration of 4,5% and a primary extract of 10,5˚ P.

History

In 2005 it was succesfully relaunched as a brand of BRAU UNION Romania through an image campaign that consisted in changing the label and the rejuvenating its aspect.The brand’s symbol remained the same: the Gambrinus king brewer. Thus, it was demonstrated that "old" is not the same as "out of date".