To see the hop cone up close, we zoomed in microscopic, and found a hi-res view. In Hi-Resolution, the hop optic was magnified; our perception, fully amplified. It’s microscopic. It’s telescopic. It’s off-topic. It’s Mad Science.

Let’s talk optics. The study of light, and the eyeball… aka the prism that sends images blasting through your dome like a movie projector. As technology advances, resolution increases, so we can see the bigger picture AND the finer details. We’re increasing the view -- in BOTH directions… Magnify the hop factor, amplify perception. Study the hop cone up close… this shiz is Hi-Resolution. We went microscopic; we got a grander view. Crack a HI-RES and widen your scope, both directions.

With massive amounts of late-addition, new-age hops, HI-RES magnifies juicy hop character to the limits of human perception, testing your palate’s ability to comprehend the tiny particles in hops, and the insane flavors they produce.