Can. Ummm, this doesn't taste anything like 12.5%. Avoids any of those pitfalls. Aroma is chopped but not very spicy pepper. Just a general malt and hop mix, not bitter. Not too caramel or bad hops, just standard. Flavor is not ghost pepper, which is false advertising. There is a long consistent and moderate burn but nothing sharp or extreme. Again a generic mix of hops and malts, nothing offputting. I like 12.5 with some burn and the rest is unoffensive.