A bit cloudy ligh reddish. Looks viscous but a bit thin. Smell is cranberry, honey. Nice sticky thickness. Taste is very sweet cranberry at first, and then the reapers kick in. Some heat, which quickly gets subdued by the sweetness, leaving mellow warmth. This is great fun! Excellent balance between the heat and sweet, super jammy cranberries, and just very delicious too! Bonus for fun factor.