Here is a good example of a company profiting off a wave of IPA so-called, beer lovers. My can says lord of the rings? WTF? Marketing gimmick. I'm not going to give this the courtesy of soiling a glass just to try it. Let's assume its somewhat hazy pale yellah, like all the previous raters, and I'll give it a 2 or 3 in the look category, hehay. Directly from the can it smells like fresh pine needles crumbled up in my hand. OK, lets drink the sap from a pine tree. Seriously, I was hoping it was more than 5% but there you have it; a bitter ass beer with little, if any euphoric effects, not worth it. It has lots of the characteristics and attributes of many session IPA; bitter and veggie skunk cabbage like on the palate, yes, veggie like the bitter taste of skunk cabbage from my back yard in the spring. This company, brewdog USA, really knows how to profit off of the beer tasting lemmings of the USA. Capitalism at its finest. Just one rude ass IPA out of a gazillion out there but it doesn't have the kick to make it worthwhile. Not only does BD get into the IPA craze, but now they combine it with Lord of the Rings, so stupid ass obvious. Rude nasty common IPA, freaken unenjoyable session IPA fer sher. You hope to catch a buzz but all you get is a bitter mouth coating palate that ruins your next brew tasting experience. Somebody please give me a fresh clean civilized pale lager for a chaser, please.