Tall skinny can. Pour into glass reveals an almost artificial sweet cherry nose. No pink or red color in this clear pale bubbly beer. Decent sizzle on the first uptake. Taste certainly is unmistakably cherry; they say its natural flavors, but it is a little artificial in taste. I do like cherry, but this seems to have some unfermented sugars added to the brew. Not as good as I was hoping. Bought a sixer of these for $2.50, whew. Disappointing. When am I going to learn to not by a beer by its label? Just asking.