So we spent a good deal of time observing consumer habits and mining data from our social media platforms to understand EXACTLY what you want as a consumer. We even asked Alexa and Siri just to make sure and they totally agreed. It took a lot of time and effort and some really long, high level math equations, but we think we've got the PERFECT beer for YOU. What you want and need is a delicious Northwest IPA with flavor and aroma additions of Citra, Simcoe, and El Dorado hops. You want citrus, pine and tropical fruit carried on a crisp, clean IPA. So here you go. Here's your Hyperpersonalized IPA, made just for you!