16 oz can poured, shared by Tcon. Thanks! I was bummed when I missed the release of this. I don't typically judge a beer by it's can, but this one is killer, and I knew I wanted it right away. A bright, pinkish purple pour, pink foam head. Not sure about purple carrot juice, but this just tastes like a semi normal juicy imperial to me, a slight berry like hint to it, if it's not just my mind jumping to that conclusion based on the color. A pretty easy drinking imperial overall. Not as unique as I would expect from this, but still good for sure.