There is no way to prepare for a Black Swan Event. All you can do is factor what’s going on and adapt to the new paradigm quickly. Our math for Black Swan Event goes as follows: People appreciate when we fool around with expectations, like a black beer that smells, drinks and feels like a pale. At the moment our neighbors are prioritizing drinking type beers that are comfortable and familiar, while having enough complexity that they aren’t figured out by the bottom of a single can. They require enough oomph to satisfy with one knowing a second is probably okay because we are all staying put for while. A beer that pops when enjoyed fresh, but is built to last. Drink Black Swan Event and know we are sitting here in our quarantine appreciating you during these strangest of times.