Smells like hoppy floral perfume. Look is mostly light brown with some red tinge. First taste coats your mouth with an IPA type palate. Certainly creates a fury in the mouth. Impressive hop bite and bitterness, will not quit. Lasting IPA style finish. I feel like I chewed up a handful of green grapefruit rinds. Quite IPA style bitter. If you like hopped up beers, ignore my numbers and go try this out. I just don’t care much for highly hopped brews and did not anticipate the hops in this brew.