Since 1990, the majority of beer served at Oktoberfest in Munich has been the Festbier style. Paulaner first created the golden version in the mid-1970s because they thought the traditional Oktoberfest was too filling. So, they developed a lighter, more drinkable but still malty version that they wanted to be “more poundable.” Less intense and less richly toasted than a Märzen, but more rich-heavy in body than a Helles, with more hop flavor and higher alcohol. Finish and palate impression that encourages drinking.