Pour is a motor oil black with a very small head. Aroma is like a boozy Hershey's chocolate syrup. This smells rich and decadent. Flavor is a nice roasted malt with a big chocolate and just bitter enough to let you know there was a decent amount of hops used in this beer. I don't get any alcohol on the tongue. It has been a while since I have had a non doctored up Impy stout and this one was quite flavorful.