As the first and second of November approaches, many Mexicans prepare for the annual reunion with deceased past ones—Día de Muertos. To escort the dead back to the world of the living, marigolds, bright flowers native to Mexico, are used as decorations, as some folks believe they guide the dead. Offerings to the deceased, which often include their favorite foods and beverages, get placed on altars. Unsurprisingly, these altars or ofrendas often incorporate beer, but Victoria’s limited-edition brew takes it one step further, adding actual marigolds to Victoria Cempasúchil.

The cans for Victoria Cempasúchil are on theme, with a black background and bright orange and purple marigolds, or cempasúchil, adorning the front, with the Victoria logo along the top. The bottom of the label carries the limited edition beer’s name “Cempasúchil” and underneath, a tagline “El Sabor del Reencuentro,” or “The Taste of Reuniting.”