Albert Heijn Brouwers Premium Pilsener

Brouwers Premium Pilsener

 

Albert Heijn in Zaandam, Noord-Holland, Netherlands 🇳🇱

Brewed at/by: Grolsche Bierbrouwerij Nederland
  Lager - Pilsener Regular Out of Production
Score
5.35
ABV: 5.0% IBU: - Ticks: 46
Albert Heijn introduceert haar nieuwe bier: Brouwers, de smaak van nu. Wat maakt Brouwers bier nu zo speciaal? De uitgesproken en frisse smaak. Waar die smaak vandaan kom? Onze brouwers doen aan ‘dryhopping’, een extra stap in het brouwproces dat ons bier een sterker hoparoma geeft. En we kiezen bewust voor zowel een pilsmout als een donkere soort mout. Daarmee creëren we niet alleen een robuustere smaak, het geeft de pils ook een diepe, koperen kleur. Brouwers hoort bij een nieuwe generatie pils, vol smaak, maar toch doordrinkbaar en fris. Naast de smaak heeft Brouwers nog iets anders speciaals. We introduceren het in het donker, in een lichtdichte doos. Waarom? Het zorgt voor het behoud van de smaak. Gelukkig is het in de koelkast ook donker!

Brouwers, prijswinnend pils!
Tijdens de Dutch Beer Challenge, de bierwedstrijd van Nederland, won Brouwers de zilveren medaille in de categorie pils.
 

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5.3/10 Appearance 6 Aroma 5 Flavor 5 Texture 6 Overall 5
Can at home. Clear dark golden with thin white head. Sweet malts, ground bitter hops, plastic, biscuits and tea. Light sweet, light bitter. Medium body, soft and creamy, foamy, malty and light chalky feel. Soft carbonation. --- Beer merged from original tick of Brouwers Pilsener on 18 Dec 2017 at 12:58 - Score: 5. Original review text: 2.6
Tried from Can on 04 Aug 2016 at 08:26

4.6/10 Appearance 6 Aroma 5 Flavor 5 Texture 4 Overall 3.5
Clear warm golden colour. Malty aroma. Sweet malty flavour, light bitter finish. Decent.
(from 33cL can @ home)
Tried from Can on 30 Jul 2016 at 14:13

6.3/10 Appearance 6 Aroma 6 Flavor 6 Texture 6 Overall 7
Sampled from bottle @ ZZT 2016-1. Clear golden color, average sized white head. Smell and taste lightly malts, lightly grainy, lightly a hint of hop. Average body and carbonation. Actually not bad.
Tried from Bottle on 29 Jul 2016 at 11:21

5.5/10 Appearance 6 Aroma 6 Flavor 5 Texture 6 Overall 5
0.33 l bottle from local AH. Clear, golden yellow with a medium large, frothy, slowly diminishing, white head. Sweetish, a little grassy aroma of sweet malts, straw and a touch of honey. Quite sweet, malty, a bit grassy taste of caramel or honey, sweet malts and straw, followed by a short, moderately bitter, a little grassy finish. Almost medium-bodied, slightly effervescent mouthfeel, soft carbonation. Okay, nothing special.
Tried from Bottle on 24 Jul 2016 at 02:20

6/10 Appearance 6 Aroma 6 Flavor 6 Texture 6 Overall 6
Clear golden colour, good frothy white head, mostly diminishing, good lacing. Aroma malts, grain, hay, cardboard. Taste medium sweet and bitter, malty, grainy, grass, bit metallic. Sweetbitter aftertaste, medium body, oily texture, soft carbonation, decent.
Tried from Can on 17 Jul 2016 at 13:31

4.5/10 Appearance 8 Aroma 2 Flavor 4 Texture 6 Overall 5
Bavaria ’pilsje’ (pale lager) commissioned by the Albert Heijn supermarket chain, apparently a resurrection of a beer from the seventies, with the original label recreated - and the bottle as well I suppose, as this comes from a stubby green 25 cl bottle of a shape and size I have rarely seen. ’Papery’ lacing, moussy, bubbly, snow white head over a cristal clear, deep golden beer, a tad darker and more ’old’ gold than usual for the style, with calm fizz. Aroma is ruined by a strong lightstruck effect (the ammonia-like stench of mercaptan as a result of hop components desintegrating from too much light shining through), but once this has faded a bit, less unpleasant impressions appear: sweetbread, soggy chicken corn, something honeyishly sweet even, some iron but not overly so, minerals, hint of grass, but also something weirdly chemical, not unlike natural gas. Neutral onset, some malt fruitiness, minerals, medium carbo (on the low side even for this particular style but still ’spritzy’), light-bodied malt sweet middle (sweetbread and sugar corn) with a metallic ’zing’ to it, light but somewhat resinous mouthfeel, dried grass-like hop bitterishness in the finish, more so than usual in a Euro pale lager and even drying the palate a bit - subtle, but above average for sure, even yielding slight floral aspects retronasally. Malt sweetness does get the last word, however. Well... it’s easy to say this is just another bland macro lager, but honestly I expected far less, considering this is brewed at Bavaria, which has belched out a whole string of lagers of much lesser appeal. A bit more ’rounded’, a tad darker, a tad more hoppy: this is clearly (somewhat) above the level of their standard pale lager. Too bad for that awful skunked smell of course, and I cannot but take this into account for my rating here. I suppose this smell is not present in the cans which are also sold in some of these AH supermarkets - but there are more interesting things to taste, obviously, so I will not bother buying one when I see it. Still, I’d recommend this over many other pale lagers here in the Low Countries - at least to people who drink nothing else.
Tried from Bottle on 15 Jul 2016 at 17:12

5.3/10 Appearance 6 Aroma 5 Flavor 5 Texture 6 Overall 5
Can at home. Clear golden with white head. Sweet malts, some orange, dried fruit skins, light cardboard. Under medium sweet and weird dusty bitter. Over light bodied. Drinkable.
Tried from Can on 13 Jul 2016 at 15:07

4.4/10 Appearance 4 Aroma 5 Flavor 5 Texture 4 Overall 3.5
Can. Aroma of grain, malt and some citric hops that quite surprise me. Tastes like the usual macro-pilsner, malty, slightly sweet and with minor bitters. They ditched the barf flavor of the previous ah pilsner, so this is a step forward. Still boring now and definitely not the ?the taste of now? as the label says.
Tried from Can on 12 Jul 2016 at 16:46

6/10 Appearance 8 Aroma 6 Flavor 6 Texture 6 Overall 5
Can from local AH, BB 03-2017, large sample. Clear golden color, medium frothy lasting head. Aroma of grainymalt, bit corn, slight flowery hop. Medium bitterness in taste, slight stale as Grolsch also is, bit sweet malty. Not bad, though this wouldnt be my go to mass produced lager.
Tried from Can on 11 Jul 2016 at 11:05

5.8/10 Appearance 8 Aroma 5 Flavor 5 Texture 6 Overall 6
50cl can from Albert hein. Thick white head. Clear golden pour. Not bad. I was expecting worse.
Tried from Can on 07 Jul 2016 at 11:03