The Hofbräu tent at the Oktoberfest is known for its lively atmosphere. Here is where the world comes to celebrate. Down Under in Lederhosen. Of course, the most popular folk festival in the world wouldn't be complete without a very special beer: Hofbräu Oktoberfest beer is a full-bodied, bottom-fermented specialty beer. With its fine hoppy aroma, it’s perfect alongside a classic Oktoberfest roasted chicken.