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In 1758 the first master brewer, Peter Still from Fischbach, was able to start work on the Hammersee. In 1804 the Electorate of Bavaria decided to privatize the brewery. In 1884 Johann Baptist Jacob, great-grandfather of the current generation of owners, Marcus and Friedrich Jacob, acquired the company. The next two generations Jacob (each with first name Friedrich) took over his pioneering spirit and the iron will to keep the company up to date for the benefit of quality and employees. The continuation of the family tradition is assured even today. For the future, the next generation of Jacob is ready to successfully carry the centuries-old values into the fifth generation.