In 1850, an entrepreneur named Bernhard Stroh, who came to Detroit from Germany, started brewing beer from his old family recipe.
His new take on that old Bohemian-style Pilsner was a light and refreshing lager brewed in copper kettles down in his basement. He called that beer Stroh’s.
So this crafty 28-year-old upstart would cart his beer around in a wheelbarrow, selling
it door-to-door, bringing it to all the hard working people building up a great city.
That’s how Stroh’s started. Good work for good workers.
169 years later, here we are. Still in Detroit. Hard at work, doing that thing that Bernhard passed down to us. We brew beer.
And we’re proud of that — making something of real substance for the creators, makers, doers and dreamers who shape this city. This country. Helping to build something that’s bigger than just a beer, but always offering a cold one at the end of each day.