Weird red color, like it is going to be a fruit beer. Almost no aroma at all. Dry malt flavor, bitter actually from the malt. I don’t care that its red, but it isn’t very good anyway.

I had this beer on tap last year, and I remember thinking that it was god awful - however, I do tend to like their bottled products, so I figured I would give it another shot - yes, it is red - and that is quite off-putting - I know it’s a schmaltz beer, but even this is taking it too far - if the beer ain’t a kriek, it shouldn’t look like this - you need to close your eyes to rate every other aspect of the beer, because your brain just can’t get past the food coloring look - rather bland aroma, with an odd combination of hops that doesn’t quite work - a faint caramel maltiness as well - sweet malts are forward first, but a rather strong and unenjoyable bitterness surfaces fast (these hoppier coney island lagers tend to use sort of gross hop combinations - why?) - alcohol surfaces after that - overall, the aroma and flavor are rather boring, and not all that tasty - and, of course, once I actually open my eyes and drink this stuff, all I taste is red - remember the taste of fake blood and halloween make-up? - yup, that’s it.

500ml Bomber. Pours a super dyed-out red color...disturbingly artificial. If it’s not a cherry lambic you shouldn’t even think about making a beer this color. Someone call the Reinheinngesptot enforcers. I think the food dye actually interferes in a subtle way, giving the beer a chalky mouthfeel. Malty and mellow in some ways, making it at least drinkable. Hop balance muffled under the artificial taste. Big disappointment from Shmaltz.

Pours cherry red with pink head. WTF?? Malty aroma with some floral hops. Flavors of bitterness (not in a good hoppy way) and cough medicine. Medium body with average carbonation. I had a hard time drinking this one.