AMS Sourcing B.V.

Commissioner in Schiphol, Noord-Holland, Netherlands 🇳🇱

Established in 1988

Contact
Schiphol Boulevard 245, Schiphol, 1118 BH, Netherlands
Description
AMS is an Amsterdam-based, non-profit, strategic-buying alliance that currently works on behalf of 9 top food retailers. Since 1988, the alliance has been initiating, managing, and coordinating joint-buying activities for its shareholders and, later, for EURO SHOPPER™ distributor members as well.

By pooling and leveraging our retailers’ expertise and volume to source private label products on an international scale, AMS is able to deliver the best possible quality goods at competitive prices. This enables retailers to offer shoppers greater value for money, which improves their bottom line and gives them a clear competitive edge in today’s fast-moving retail market.

AMS’ buying service includes private labels in food, near-food, and non-food. We also offer shareholders and members the shelf-ready, AMS-developed EURO SHOPPER™ discount brand – the pan-European budget range, which is currently sold in more than 6 different countries.

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4/10
Tried from Can on 05 Jan 2012 at 23:00

3.2/10 Appearance 4 Aroma 3 Flavor 3 Texture 4 Overall 3
50 cL bottle. Pours clear and golden yellow with a small white head. Aroma is clear and golden yellow with a small white head. Aroma is toasted malty and cornish. Bitter and cornish finish.
Tried from Bottle on 01 Dec 2011 at 09:21

3.6/10 Appearance 6 Aroma 3 Flavor 3 Texture 6 Overall 2.5
Can. A light yellow beer with a white head. The aroma has notes of cardboard, malt, and brewing cereal. The flavor is sweet with notes of metal, brewing cereal, and a bit of malt, leaiding to a dry cardboard finish.
Tried from Can on 01 Dec 2011 at 09:06

3.6/10 Appearance 4 Aroma 4 Flavor 3 Texture 4 Overall 3.5
Can 50 cl. Courtesy of oh6gdx. pours a clear yellow with a white head. Sweet aroma of brewing cereal. Medium body, sweet malty, brewing cereal and a little metal. Primitive, rough hoppiness. 011211
Tried from Can on 01 Dec 2011 at 08:17

4.5/10 Appearance 6 Aroma 4 Flavor 4 Texture 6 Overall 4
In a red/white can labelled Beer - Premium Lager. But definitely a 5% Euro-Shopper beer made in Holland. Golden with a small white head. Aroma of DMS and cardboard. Sweet grain and DMS flavour
Tried from Can on 27 Sep 2011 at 11:26

4.4/10 Appearance 4 Aroma 5 Flavor 4 Texture 4 Overall 4.5
Can @ Odense Tasting, September 2011. Pours clear golden with a small frothy white head. Hay and straw and a bit of alcohol. Thin . .
Tried from Can on 27 Sep 2011 at 11:24

2.1/10 Appearance 4 Aroma 2 Flavor 1 Texture 4 Overall 1.5
Quite an affront to beer and beer drinkers. Almost no aroma, some light cardboard and iron. Flavour grains, corn, much too sweet and no hops bitterness at all. Best avoid drinking, I find water more agreeable.
Update (29-05-12): in my genuine aversion of this beer, it seems I forgot to add info about the container it was in: (From 33cL bottle @ a small festival, Netherlands)
Tried from Bottle on 25 Sep 2011 at 12:15

3.3/10 Appearance 4 Aroma 3 Flavor 3 Texture 4 Overall 3
33cl can Plenty of white head. Pale golden pour. Not much flavour or bitterness.
Tried from Can on 19 Jun 2011 at 09:26

4.3/10 Appearance 4 Aroma 4 Flavor 4 Texture 6 Overall 4
Etwas herber Antrunk, wässrig. Die Herbe bleibt konstant, wird aber bereits im Mittelteil sehr trocken und driftet ins Plörrige ab. Zum Ende viel zu mild, langweilig, die Herbe nimmt knackig bittere Züge an. Ein trinkbares Lager ohne Mehrwert. 7/6/6/5/4/6
Tried on 26 May 2011 at 10:16

2.8/10 Appearance 4 Aroma 3 Flavor 2 Texture 4 Overall 2
Canned. Golden colour, small white foamy head. Aroma is grainy, bready malty, a bit fruity as well as some mild sweetish starchlike notes. Flavour is sweet malts, some starch, mild bitterness as well as some slight fruityness. Easy to drink and quite dull brew without any bitterness at all.
Tried from Can on 23 Dec 2010 at 12:38