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Loco Boys Brewing Company
Brewpub in Traverse City, Michigan, United States 🇺🇸
Associated Brewery: Loco Boys Brewing Company
Opened in 2023
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Description
IT ALL STARTED WITH A LOCO IDEA.
The name Loco Boys is a play-on-words for the phrase “Local Boy”. Mike Mohrhardt wanted a name that would fittingly tie together every aspect of the business: its mission to support “all things local”, its spirit and fun personality with an edginess to it, his local roots, and a clever name to pay homage to his Mexican heritage.
“My grandmother was a strong Mexican woman, and is the major inspiration behind the vision and business.”
— Mike Mohrhardt (owner)
Loco Boys Brewing Company aims to be just a little more “loco” than the next guy. There are no rules in craft beer, and if there were, Loco Boys wouldn’t follow them.
The name Loco Boys is a play-on-words for the phrase “Local Boy”. Mike Mohrhardt wanted a name that would fittingly tie together every aspect of the business: its mission to support “all things local”, its spirit and fun personality with an edginess to it, his local roots, and a clever name to pay homage to his Mexican heritage.
“My grandmother was a strong Mexican woman, and is the major inspiration behind the vision and business.”
— Mike Mohrhardt (owner)
Loco Boys Brewing Company aims to be just a little more “loco” than the next guy. There are no rules in craft beer, and if there were, Loco Boys wouldn’t follow them.
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