IPAs are certainly beers that lean towards bitterness. Many balance that bitterness with a lot of residual sweetness, not something Davin wanted. Instead, he wanted to balance the beer by providing a nice fluffy texture by using malted and flaked wheat which also helps showcase the juicy hop aroma and flavor. Hops add bitterness and flavor and aroma, depending on the variety and when they are added to the brew process. Cascade and Centennial hops give Ananda juicy citrus, mango, melon aromas and flavor.