The Bruges city beer of old, potent and bitter-sweet BRUGGE Tripel has a beautiful golden-blond colour and a firm, rocky head, leaving a trail of Bruges lace on the glass. The aroma has a typical touch of smoked phenolic, and the flavour is bitter, rich and creamy.

The secret of the BRUGGE Tripel city beer is the unique composition of the “gruut” blend of herbs and spices used to enrich its flavour and aroma. In Bruges, anyone brewing beer was obliged to purchase “gruut” from the city’s herbs and spices shop, known as the “Gruuthuse”. Jan van Brugge and his descendents, who later changed their name to Van Gruuthuse, had a monopoly on the sale of Bruges “gruut” that lasted late into the 16th century. At the same time, taxes were levied to the Count of Flanders. In BRUGGE Tripel, this medieval tradition continues.