clear yellow, white head. Aroma is ordinary pale lager with a little bit of a note similar to those brewed partly with corn. a little bit sweet, a little bit citrussy. nothing special. Flavor is fairly good, a bit grainy, a little bit roasted malts, also normal malts, after a few sips it gets a bit cloying though as sugar and cereral takes over. The cereral , alc and sugar combi is pretty tough to endure. This is a can. In a way it tastes like a bottle that has been kept too long in the sun. I think they'll have to adjust the recipe or brewing method a bit bf this gets any traction. S.A.Damm has this brewery's website in their other beers section, Perhaps the brewery name sb changed to end with (Damm)