Can. Pours like a smoothie. I mean like it shows in the image. Just keeps foaming and foaming. Really it's a frothy, sticky mess. Fruit puree with a dash of alcohol. Not exactly a complex concept. So it's sweet puree with a dash of acidity. Yee haw. Where's the beer at? Balance? Complexity? Poor Vancouver hipster culture.

Draught at the brewery
Berry red, foamy, smoothie. Mixed berry aroma, cherry, strawberry. Very thick, with the right sweetness, gentle sourness, rich fruit puree, berry texture. There's no beer to be found here, it's a good, even very good, smoothie; but it's just a style exercise, more than a real need.

250mL can, pours an opaque dark reddish pink, like a smoothie, with a monstrous, oddly increasing hot pink head. Aroma sure has a shit load of berries, with moderate pith, a touch of the sweetness from the lactose. Flavour is intense, with a ridiculous amount of sweet jammy mixed berries -- especially the raspberries, but I do get some strawberries too -- complemented by a touch of tartness, ample pith, and a general heavy smoothie mouthfeel. Doesn't seem like a beer at all, just a tasty alcoholized fruit smoothie -- gimmicky but very yummy.

Poured from the tap. Opaque purple with small pink head. Sweet jammy berry and lactose. Very tasty, very gimmicky.