Just a fake beer from an ad agency in Minneapolis that thinks the way to market a beer is all through social media and fake drone delivery stories, without a single word of copy about its taste. Still, it was being closed out at $3/6 at Binny’s, and I need some plain ole’ beer to drink without thinking. Pours is surprisingly a bit darker than the usual pale lager.Respectable head of fizz. A bit of malt and hop in the nose, and the usual papery oxidation. And it’s actually pretty drinkable at first. Seems to be all grain, with some peppery lager hops.But then some notes of adjunct and fusel kick in, and it just stays bitter with no aromatics to speak of. A better gimmick beer than a craft beer.