You might be wondering about the name of our company, and what it means: “Atomic” represents Donald’s passion for the nuclear energy community and energy writ large; energy that supports modern civilization and compels us to come together in a shared space to enjoy one another’s company over a high-quality beverage like Jack’s Hard Cider. “Dog” represents Donald’s commitment to the rescue and rehabilitation of abandoned, lost, injured, or otherwise maltreated canines. For more than a decade, this has been Donald’s chief philanthropy. He has rescued five pit bulls, including Nicholas, the Atomic Dog. Donald believes in serving where service is most needed and believes in serving where others may be unwilling or unable. Through Atomic Dog, Donald applies the same passion he dedicates to the rescue and care of dogs to providing cider lovers with the best experience possible. This is his commitment.

If you try Jack’s Hard Cider, it will be your cider. And it is now delivered to you by Atomic Dog. Atomic Dog is here to spark your joy. Same great cider, and now with a new level of loyalty, passion, and commitment to excellence. Atomic Dog is here to serve you. We are excited to call you family, and to provide you with the next chapter of Jack’s Hard Cider’s story. Thank you for joining us.