JSC “Georgian Beer Company” was established in 2011 with a clear goal: to become the leading player in Georgia’s beer & beverages’ industry. Company started construction of the production facilities in May, 2011. Although it was a green-field project, after 7 months the test-brewing process at the new beer factory commenced. Modern, European standards production has been deployed in such a concise period due to the experience and expertise of the management team consolidated around Chocheli family. The team has more than 20 years of experience working in the beer & beverages industry in Georgia: production and marketing. A resort area, 20km west of Georgia’s capital city, has been chosen for the location of new beer & beverages’ factory. The beautiful plot of land at the foot of Zedazeni mountain is abundant of very unique water and high quality water is crucial for the industry. The factory was named as brewery “Zedazeni”.