The starting point for the history of the Zaporizhzhia plant was the adoption of the Plan of Economic Development for the USSR Republics in the early 1970s. The document was set to solve the problem of the acute shortage of beer in the country. The Plan included the construction of about 22 beer brewing plants with the annual output capacity of 45—60 million liters of beer each. The construction of one of the first brewing plants according to a novel design by Czech engineers, started in 1971, with a record capacity for that time of 72 million liters of beer a year. Czech professionals were supervising the installation and checkout of equipment, as well as trained their Ukrainian colleagues to operate it. On December 12, 1974, the personnel of the Zaporizhzhia Beer Plant No. 2 made their first brew, and the first batch of beer was bottled on January 15, 1975. The new product was gaining popularity at a fast speed.

In 1976, the plant joined the Zaporizhzhia Industrial Association of Beer and Soft Drink Producers, which then was in operation until 1984. In 1986, the history of the plant saw the start of a campaign to fight alcohol addiction. Back in those years, sales quotas were introduced for the product, so this led to a significant drop in production output. For a while, beer had been in short supply. The years of Perestroika were also tough on the plant, with the economic crisis of the late 1980s worsening the matter. Ukraine was suffering from the collapse of the financial and payment systems, as well as from the disruption of economic links with the Soviet republics. However, despite all the challenges, the production was running virtually non-stop.