Avi's love story with the world of beer begins somewhere in the 70s and 80s in his father's bar, in Eilat. There he learned the art of brewing beer and realized that from here - it's forever. You can say that beer runs in their family. In their roots.

A dove with an olive leaf symbolizes peace and our identity as Israelis. The story of Noah's Ark, with themes of kindness, family, and new beginnings, mirrors our values in Avi Habira.

The tagline we came up with - "Beer is in our roots," echoes our history and our quest for peace, a better future, and a place to call home, along with Avi's personal history with beer. The dove signifies our settlement in Israel, our bond with the land and nature, and our pursuit of a peaceful community in our diverse culture.