Sisu lager is inspired by the Finnish Sahti style of beer. In Finland, they have a concept called Sisu, which roughly translates to “strength of will, determination, and perseverance” as well as sustained courage in the face of adversity. We resonated with Sisu and its similarity to our core value of “Hustle Harder”. The visual symbol of Sisu is showcased on this beer’s label, and the concept can be felt and embodied with every sip of this special 13th-anniversary brew.