The history of the Hofbräu brewery goes back to the 14th century. The acquisition of the “Prew-Haus” on the town square in 1487 by Peter Turmair is considered to be the birth of the Hofbräu brewery. Josef Neumeyer and his son Joseph run the Hofbräu brewery in the 6th and 7th generation, respectively. The Hofbräu beer is traditionally brewed exclusively from regional raw materials.