In September 1989, Leader Price was created after the opening of the first store in Paris by Jean Baud and Albert Baussan. In September 1997, the Casino group took over Leader Price, with 250 stores (and Franprix, 400 stores). In March 2010, the chain modernized and changed its logo to a more simple one. Leader Price now has over 500 stores in France. In 2020 Casino sold Leader Price to Lidl.
