In the early days of Grüvi, non-alcoholic craft beverages were few and far between. The companies that had been established were lackluster and behind the times — and demand for something better was growing quickly.

As people who found ourselves drinking less alcohol, we were painfully aware of how limited the options were. Too often we'd be presented with the choice of sugary soda drinks or plain water, neither of which felt celebratory or satisfying. So we set out to make the best non-alcoholic bevs on the planet for people like us, who weren't willing to settle for anything less.

And luckily, we got to do that alongside those we love the most. Working with your family isn't for everyone, but we know that we're stronger together — just like our community.

So here's to everyone who considers themselves a member of the fam. Let's raise a glass together and say cheers to what's ahead — a future with a lot more joy and a lot less compromise.