James Boag

Commercial Brewery in Launceston, Tasmania, Australia 🇦🇺
Owned by Lion Breweries - NZ
Associated Venue: Boag’s Brewery and Centre For Beer Lovers

Established in 1881

Contact
39 William Street, Launceston, 7250, Australia

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2.6/10 Appearance 10 Aroma 1 Flavor 1 Texture 6 Overall 0.5
Odd brew that was well liked at my local pub. I hated it. With no exaggeration, it smelled like a cow pasture. It was very light, clear, with a billowy head. It tasted of corn, hay, and cow manure, great if you’re looking for the "farm experience". Aftertaste had hints of molasses that weren’t bad, but by that point I was already pretty disgusted. One of the worst beers ever.
Tried on 21 Apr 2007 at 07:01

4.9/10 Appearance 4 Aroma 5 Flavor 4 Texture 6 Overall 5.5
Thankfully unskunked, I pulled it off the shelf the very day it arrived. Pours with a very light hop nose, somewhat grassy and spicy, but primarily citric. Near straw color but with a pleasing fluffy creamy head, with heavy white lacing. Clean fermentation profile, with a surprising fullness of palate per the style (which is about medium). A soft carbonation contributes to this creamy mouthfeel. Malts are obviously in scant quantity, but lightly bready. Aided by being a fresh sample, this is one of the better pale lagers I’ve tried, and completely exceeded my expectations.
Tried from Can on 03 Feb 2007 at 16:52

4.4/10 Appearance 6 Aroma 4 Flavor 4 Texture 6 Overall 3.5
Pour is a clear yellow with a white head. Aroma is grassy and corny. Flavor is typical lager with some malts and wet paper taste. Watery lager is all it is.
Tried on 14 Oct 2006 at 16:57

3.4/10 Appearance 4 Aroma 3 Flavor 3 Texture 4 Overall 3.5
Bottled
Pale yellow, good white head. Ryeish-malty nose. Light to medium bodied. Sweet corn malty flavor, almost like drinking flat apple cider. Distant grassy hops in the finish.
Tried from Bottle on 25 Feb 2006 at 16:54

3/10 Appearance 2 Aroma 3 Flavor 3 Texture 4 Overall 3
Bottled. Pale yellow with small, brief head. Light lemon aroma.Sweet and watery with very light body and low bitterness. All that prevails is a vague, artificial lemon flavour.
Tried from Bottle on 07 Feb 2006 at 07:07

3.5/10 Appearance 6 Aroma 3 Flavor 2 Texture 6 Overall 3
Bottle at London Gathering Nov 2005. I tried to make this more interesting by pronouncing the name in a French accent. It didn’t work. Pale gold colour with tight thin white head. Dull pale malt leads to the realisation that this is a dull global lager.
Tried from Bottle on 14 Nov 2005 at 11:22

3.4/10 Appearance 4 Aroma 2 Flavor 4 Texture 4 Overall 3.5
Bottled. pale golden, small head. Aroma of mashed apples. Sweet with notes of black currant and som very light grassy hops. The mouthfeel is clean and hard and the bitterness low.
Tried from Bottle on 11 Jun 2005 at 03:45

4.1/10 Appearance 4 Aroma 3 Flavor 5 Texture 4 Overall 4.5
Bottled. Mahogany colour, small head. Aroma of honey and vegetables. Too sweet with clean, hard mouthfeel. Only lighly roasty. The honey flavour is pleasant, but it’s added to a very primitive beer.
Tried from Bottle on 10 Jun 2005 at 15:25

4.6/10 Appearance 6 Aroma 3 Flavor 5 Texture 6 Overall 4.5
Bottled. Pale amber, average head. Neutral aroma. Orangey, caramelly crystal malt flavour. Sweet, rounded and medium bodied with low-medium bitterness.
Tried from Bottle on 10 Jun 2005 at 15:22

3.1/10 Appearance 2 Aroma 3 Flavor 3 Texture 4 Overall 3.5
Bottled. Golden colour, airy head. Sweet and honeyish with rounded mouthfeel, Medium bodied with very low bitterness in a sugary finish.
Tried from Bottle on 10 Jun 2005 at 15:20