Pour is a murky yellow-red with a large white head. Aroma is strawberry. It does not smell artificial but I can be fooled easily. Flavor is a little tart with some berry flavor. Finish is a bit creamy which gives this a slick mouthfeel. I was prepared not to like this but for a gimmick beer it was alright. I did not get the plastic taste I usually get with strawberry beers.

12 ounce can into pint glass, best before 2/17/2018. Pours lightly hazy medium golden yellow color with a 2 finger dense and rocky off white head with amazing retention, that reduces to a nice cap that lasts. Thick soapy lacing clings on the glass, with a fair amount of streaming carbonation retaining the cap. Fantastic appearance. Aromas of strawberries, vanilla, cream, wheat, shortbread, cake batter, and light herbal. Nice and pleasant aromas with good balance of strawberries, vanilla, and pale malt notes; with solid strength. Taste of strawberries, vanilla, cream, wheat, shortbread, cake batter, and light herbal. Very mild herbal bitterness and fruit tartness on the finish. Lingering notes of strawberries, vanilla, cream, wheat, shortbread, cake batter, and light herbal on the finish for a while. Nice robustness and balance of strawberries, vanilla, and pale malt flavors; with a nice malt/bitter/tartness balance, and zero cloying flavors after the finish. Slightly increasing dryness from bitter/tartness. Medium carbonation and light-medium body; with a very smooth, moderately creamy/bready/grainy, and slightly sticky/tangy balanced mouthfeel that is nice. Zero warming alcohol as expected of 6%. Overall this is a nice fruited wheat ale. All around nice robustness and balance of strawberries, vanilla, and pale malt flavors; very smooth and easy to drink with the mildly tart/bitter finish. A little underwhelming, but it tastes exactly like the dessert as promised. Great balance of strawberries, vanilla, and cake/shortbread flavors; touch of hops to balance the sweetness. A nicely enjoyable, unique, and well made offering.

Can. Deep, dark garnet-tinged brown that isn't quite opaque. Tall, mocha colored head. Light cocoa and roast malt aroma. The flavor is sweet with some chocolate and licorice notes and some roast malt. OK, but not a big league Impy here.

12 oz. can. Thick full tan head sits on top a pitch black oil. Aroma is mild oak, roast, chocolate, ash. The flavor has a strong pine bitterness that is borderline black IPA. The oak, and chocolate are here, but the pine bitterness is bold. Burnt toffee. Mouthfeel is nearly full and chewy. ABV is mostly hidden. Good.

can - Hazy gold pour, aroma of citrusy hops, flavor is boldly hoppy with grapefruit and resin notes. Medium bodied. Fairly good overall.

On tap at Scotty's in Champaign. Hazy yellow appearance with a white head. Smells like blueberry pancakes. Fairly tart. The lactic notes come through far more in flavor than the nose. A little light. Not fucken bad.

This beer is a slightly hazy dark golden color with a medium white head that evaporates steadily to an outer ring. Short strings of lacing. Aroma of tart berry, yeast and malt. Light-bodied with flavors of blueberry, wheat, yeast and doughy malt. The finish is mildly tart with a blueberry aftertaste. Decent overall.

12oz can. Slightly hazy orange-tan body. Big, frothy, off-white head. Unappealing candy store artificial strawberry vanilla aroma. Not that removed from Strawberry soda. Insipid, sweet. Drinkable but would not buy again.

12 oz. can. Pours a clear, dark gold color, with a big, fleeting, fizzy, white head. The aroma is lime peel, salt, yogurt, green apples, and syrup. Sweet flavor, with a light tart note coming forward, that gets stronger as it warms. Light body, with a thin and acidic mouthfeel. Nice concept, and it kinda works, but it's too light to pull it off. Seems more like a weak gose.