Story of The Booth Brewing Co.(“The Booth”) began in May 2013 as a small pub in an alleyway off of Gyeonglidan, founded by Korean medicine doctor Heeyoon Kim, financial analyst Sunghoo Yang and The Economist correspondent Daniel Tudor. The three friends had a simple philosophy: find your fun and be the best at it. And that fun was beer.
Fast-forward to today, we became the first Asian brewery to take charge into the world’s largest craft beer market. Our mix of fun-based philosophy, unique artwork, and fresh Humboldt-made beer has started to excite many Californians, as well as the tastebuds of many beer judges.
Since then, we have been breaking industry boundaries: from hosting the largest craft beer festival in Korea to pioneering 100% cold-chain distribution to launching Mikkeller-collaborated Tae(dong)gang Pale Ale, a challenge to North Korea’s national beer. We collaborate with artists, musicians, and diverse brands that share a similar passion for fun, across all industries including sports, fashion, coffee, and arts. We also created Korea's first and only pro-LGBT beer last year, a part of Seoul Pride Film Festival.
A hazed murky amber ale with a thin off white head. In aroma, a nice biscuit malt with grassy floral hops, grapefruit pulp, classic. In mouth, a decent pale ale with biscuit malt, floral resinous hops, very classic. On tap at The Booth, Itaewon.