Ritual's first collaborations and we're stoked to work with our friends at Bottle Logic. After the trips on the infamous traffic nightmare known as the 91 freeway became habitual a decision was made to brew a big, hop-bomb Triple India Pale Ale. The result is a clean, massively hoppy beer with a slight malty backbone that is finished with Eureka and Idaho-7 hops. It's crisp clean is a nod to the roots of West Coast style IPAs. We call this Matter of Habit for our tradition of brewing great consistent, clean beer for beer's sake.