Founded in Spring 2019 as Coast Beer Co by James Brown with the desire to create quality, hop forward alcohol free craft beer for the modern world.

We launched with a simple promise, to only make beer that we love. It's all about taste, quality and creativity. Using the finest ingredients, innovative yeast cultures and modern brewing techniques to create beers that are always alcohol free, vegan and never compromise on taste.

As an independent brewery we're free to experiment, push the boundaries and that’s exactly what we do. With new unique offerings available each year, we pride ourselves on the diversity and range of beer that we produce.

Changed name to BRULO Autumn 2021.

Beers were originally 0.0% but changed over to 0.5% early 2025 for “a much better quality beer, less sweet and more balanced”.