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Description
AMS is an Amsterdam-based, non-profit, strategic-buying alliance that currently works on behalf of 9 top food retailers. Since 1988, the alliance has been initiating, managing, and coordinating joint-buying activities for its shareholders and, later, for EURO SHOPPER™ distributor members as well.
By pooling and leveraging our retailers’ expertise and volume to source private label products on an international scale, AMS is able to deliver the best possible quality goods at competitive prices. This enables retailers to offer shoppers greater value for money, which improves their bottom line and gives them a clear competitive edge in today’s fast-moving retail market.
AMS’ buying service includes private labels in food, near-food, and non-food. We also offer shareholders and members the shelf-ready, AMS-developed EURO SHOPPER™ discount brand – the pan-European budget range, which is currently sold in more than 6 different countries.
By pooling and leveraging our retailers’ expertise and volume to source private label products on an international scale, AMS is able to deliver the best possible quality goods at competitive prices. This enables retailers to offer shoppers greater value for money, which improves their bottom line and gives them a clear competitive edge in today’s fast-moving retail market.
AMS’ buying service includes private labels in food, near-food, and non-food. We also offer shareholders and members the shelf-ready, AMS-developed EURO SHOPPER™ discount brand – the pan-European budget range, which is currently sold in more than 6 different countries.
3.3/10
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Appearance 4
Aroma 3
Flavor 2
Texture 4
Overall 4
Ins Glas ergießt sich ein goldgelbes Bier mit geringer Schaumkrone. Geruch leicht malzig, getreidig, leicht süß. Geschmack wässrig, leicht malzig getreidig, minimal herb.
Tried
on 12 Mar 2014
at 11:34
6.6/10
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Appearance 6
Aroma 7
Flavor 7
Texture 6
Overall 6.5
30cl bottle @ friend. Clear pale yellow colour with a nice white head. Smells malts, grains, fresh, pilsener. Tastes grains, malty, fresh, smooth and highly drinkable. Thin to medium body, nice carbo. Lets have 12 more then.
Tried
from Bottle
on 14 Dec 2013
at 11:40
4.3/10
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Appearance 4
Aroma 4
Flavor 4
Texture 4
Overall 5
33 cl can , at 5 abv smells very light . even reminds a bit of a radler .. weird .. good carbo , not much taste . bit bitter... very wattery , hint to much gas for a lager .. meh , very tasteless
Tried
from Can
on 06 Dec 2013
at 02:41
4.5/10
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Appearance 6
Aroma 3
Flavor 4
Texture 8
Overall 4
Light golden, medium flight head. Light typical pilsner. Nice bitter aftertaste. Slightly metallic though. Not much worse than most well known brands, I actually prefer this to some of them.
Tried
on 04 Nov 2013
at 09:29
5.3/10
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Appearance 6
Aroma 5
Flavor 5
Texture 6
Overall 5
33 cl. can / procured from a night shop. My can states 5 % ABV but the label is the same as shown here on RB. Red & white design clearly stating “Beer” not much else information-wise giving you a clear indication as to what you are about to be getting. It is a bit like baying a bag of generic stuff labelled food… Drank straight from the can. Smells of slightly skunky wet and musty grains, touch grass & soggy cereals. Taste is that of bitter pale lager grains, white sugar, wet and soggy cereal, touch cardboard, plastic apples, sweetish hay,… Touch fuller than usual pale lager, grains body,… Not bad for pale lager standards but not good in general standards. Apparently this was also a country tick for me.
Tried
from Can
on 01 Sep 2013
at 06:56
3.9/10
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Appearance 2
Aroma 4
Flavor 4
Texture 4
Overall 4.5
Can @ hotelroom, Rethymnon. Pours yellow with a white head. Aroma of malt, little sugar, grass. Flavor is rather sweet with malt, sugar, little hay, grass. Medium body, average carbonation. 230813
Tried
from Can
on 23 Aug 2013
at 00:07
4.2/10
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Appearance 6
Aroma 4
Flavor 4
Texture 4
Overall 4
Can. 5.0 ABV. Creamy white good mostly lasting head. Yellow colour. Light malty and hoppy aroma. Light bitter flavor. Short light bitter finish. watery palate.
Tried
from Can
on 17 Aug 2013
at 10:51
5.1/10
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Appearance 8
Aroma 4
Flavor 5
Texture 6
Overall 4.5
Can: Golden, visible carbonation, stable creamy white head with a little lace,mild sweetish-grainy nose with a metallic tinge; light sweetish-bitterish flavour, light bodied but pretty soft; short and thin sweet-bitter finish. Not too unpleasant, but too thin…
Tried
from Can
on 22 Jul 2013
at 14:20
4.9/10
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Appearance 6
Aroma 5
Flavor 5
Texture 4
Overall 4.5
(can, 50cl, 5.0% abv) Clear, pale golden colour with a blond and fluffy foam. Simply grainy and a bit mashy malty aroma with traces of grassy hops. Mildly sweet flavour, light to medium bodied with a moderate carbonation. Plain malt character with grainy and doughy spots; moderately sweet and restrained bitter finish with shy grassy notes. Bland but drinkable Lager. 20.VI.13
Tried
from Can
on 30 Jun 2013
at 15:55
6/10
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Appearance 6
Aroma 6
Flavor 6
Texture 6
Overall 6
Blik 33cl thuis. Zoetig, vlak, 6je omdat het nu erg warm weer is. (6-2013).
Tried
from Can
on 22 Jun 2013
at 19:24